secret service
smirnoff
2019
+ cp+b
+ landia
+ super sonica
+ canja
in the 1920s, smirnoff (and its lovers) went through a dark period called prohibition. to keep its legacy alive, it had to be smuggled around. a century later, we brought that story back — with influencers, drama, and a whole lot of hidden secrets — shhhhh.
Launch
To launch the new Smirnoff bottle, we’ve created a mystery around it.
Literally. A 4 package series that turn into posters telling the infamous story of the bottle.
All of this was made to remember (not celebrate) those prohibition times when the bottle needed to be hidden.