secret service
smirnoff
2019
+ cp+b
+ landia
+ superSonica
+ canja
+ landia
+ superSonica
+ canja
in the 20s, sminorff (and its lovers) went through a dark period called "prohibition". to continue its legacy, it had to be smuggled around. a century later, we recreated this story with influencers, drama and a lot of hidden secrets. Shhhhh!
To launch the new Smirnoff bottle, we’ve created a mystery around it.
Literally.
A 4 package series that turn into posters telling the infamous story of the bottle.
All of this was made to remember (not celebrate) those prohibition times when the bottle needed to be hidden.
A 4 package series that
turn into posters telling
the infamous story of the bottle.
(not celebrate) those prohibition times
when the bottle needed to be hidden.
In the past, Smirnoff had to be hidden in various objects while smuggled. So we create a character.
Codename: Architect.
A special agent from the Smirnoff Secret Service who designs objects to hide vodka.
To promote this story, we launched 2 furnitures: a turntable and a table lamp. Both with secret compartments with the bottle.
These objects were delivered to influencers and sold at www.thebar.com.
